About The Brand

The founder of the brand has a philosophy that all women should have access to suitable fashion clothing irrespective of their body type; be it skinny, petite, tall, or curvy. This is reflected in the core ideology of the brand where it seeks to provide an interactive customer-friendly experience to give the customer their dream attire.
The focus is to create an elegant tailored range for the modern day woman who believes in forging her own path. It aims to provide them clothing which embraces their personality. It brings about a striking blend of contemporary India with vintage Greece, enhancing the feminine silhouette.
There has been an increase in the number of brands targeting the plus sizes and enhancing the body positivity associated with curves with no real effort made to target the petite and skinny figures. They are often forced to shop from the kids section with limited options.
We at Ayushi Singla aim to open the doors of fashion and bring about body positivity through our designs, with sizes ranging from 3XS (keeping in mind the needs of the skinny/petite people) to 6XL, along with a customizable option with your personal detailed measurements. An ardent admirer of contemporary silhouettes, we present before you a versatile collection, ranging from western to Ethnic Indian wear.

Browse Products

About Designer

designer

Ayushi Singla developed an interest in fashion at a very young age. Swirling and twirling draping herself in her grandma’s sarees and mom’s dupattas, sketching dresses, she was zealous about designing since her childhood. She followed up her passion by pursuing a degree in Fashion Design (B.Sc.) from NIIFT, Mohali and Fashion Design (M.Sc.) from INIFD, Chandigarh.

She learnt the nuances of fashion working with established designers and as a freelance fashion illustrator, while also guiding young minds by teaching fashion subjects as a lecturer.

Fashion Illustration is her forte; she loves to play with silhouettes, which is why she has a strong foothold in pattern making and draping. Her color choices center on nude and muted tones, bringing that minimalistic edge to her designs. A strong votary of women’s rights and feminine clothing she wants to make fashion clothing accessible for all women.

Bringing this brand to life has been her lifelong dream and she seeks to provide an exclusive experience to the consumers with her personalized range.